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Hill+Knowlton Strategies strengthens India operations with content + publishing strategy


The new offer will provide new and existing clients with innovative and integrated solutions
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Updated: Feb 15, 2021 4:01 PM
Hill+Knowlton Strategies (H+K) announces the introduction of their global specialism Content + Publishing Strategy to its India operations. The new offer will provide new and existing clients with innovative and integrated solutions.
H+K’s Content + Publishing Strategy specialty is built on the idea that content and where it is placed should be based on consumer behaviour. With the launch of this service, H+K India will deliver best-in-class content + publishing strategies spanning the entire paid, earned, shared and owned model. The team is backed by experts in data and analytics, digital media buying and designers to ensure ideas span across earned, owned, paid and shared spaces for local and global clients in various industries and sectors. ....

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e4m IPRCCC 2021: 'Huge responsibility for corporates to have a thought leader stance'


There s huge responsibility on corporates to have thought leader stance
Panellists shared insights on how the communication industry can be propagators for social change in society
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Updated: Feb 15, 2021 2:54 PM
The 11th edition of exchange4media’s India Public Relations and Corporate Communications Conference (IPRCCC) 2021 took place on 12th February 2021. The IPRCCC 2021 witnessed thought leaders sharing insightful talks and having a fresh perspective on the know-how of the communication industry. 
The 7th session of the IPRCCC conference was a panel discussion on the topic ‘Communication for social change and transformation.’ The session was chaired by Sherya Krishnan, Sr. VP & Head Marketing & Comms, Anviti. Anurag Chauhan, Founder, Humans for Humanity; Nanditta Chibber, Media & Communications Consultant; Vansh Nathani, Director, Educis and Renuka Dudeja, Brand and Marcomm Specialist were the panellist. ....

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Enterprise Ireland retains Kaizzen as their PR agency


The mandate was won following a multi-agency bid
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Updated: Jan 14, 2021 6:39 PM
Independent Public Relations & Digital Agency Kaizzen has won the PR mandate for Enterprise Ireland, post a multi-agency pitch. The mandate encompasses providing strategic communications support to Enterprise Ireland covering corporate reputation management, brand visibility and crisis management; across media platforms.
Enterprise Ireland is the government organization responsible for the development and growth of Irish enterprises in world markets. Enterprise Ireland also manages the Education in Ireland national brand under the authority of the Minister for Education and Skills. Thus, Kaizzen will also be managing the promotion of Irish Higher Education Institutions in the Indian market. ....

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