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View: India needs an image update, via pop – not prop – culture

Soft power is built not by showcasing cuisines and folksy traditions, but by showing how a people wants to come across as. Seeing mainstream American movies will give you the impression that that s how Americans and America are. Britain, too, still punches well above its weight culturally because of the people depicted in movies/shows with Brit actors and/or characters. Reality needn t match - in fact, shouldn t match - in toto. ....

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