The academy awards. other things where you have families together sitting around, there s a lot of people watching. you don t see the same kind of piggybacking effect. why not? first of all, no other event in american culture allows to you eat like a pig and tell yourself it s okay. so the eating part. but in all seriousness, there s something about the super bowl that is different from the academy awards, different than the world series. and because it s not a sporting event. the vast majority of people who watch the super bowl don t really understand who the packers are and why that s a story that s so interesting or pittsburgh. those are two amazing teams with great franfranchises, but here e thing. because one of them s not from new york or chicago or philadelphia or los angeles or miami, it s hard to get excited. remember last year we got really excited, we were just talking in the green room, everyone got excited about new orleans. because there was a story. there s not a compe