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Ad-supported TV 'here to stay'

Just as Netflix and Disney+ launch new ad-supported tiers and as inflation continues to hit wallets, free and lower-cost video options are multiplying and gaini. ....

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Hub Research: Ad-Supported Tiers Gaining Traction

More than half of U.S. consumers would prefer to watch ads and pay between $4 and $5 less each month for a streaming service, according to new data from Hub. ....

Peter Fondulas , Roku Channel ,

Many Consumers (57%) Willing to Watch Ads to Save on Streaming

Consumers are embracing ad-supported streaming services as a way to save money, a new Hub survey reports ....

United States , Peter Fondulas , Roku Channel ,

Hub Report: Live TV Rebounds - WORLD SCREEN

The latest edition of Hub Entertainment Research's Conquering Content annual study has found that live TV rebounded this year thanks to some high-profile, buzz-worthy shows, even as streaming continues to dominate viewing habits. ....

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Hub Survey: Traditional Live TV Not Dead Yet

The percentage of viewers watching live TV from a traditional MVPD service has jumped 6 points in 2022 ....

Peter Fondulas , Hub Entertainment Research , Amazon Prime ,