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The company is riding Dairy Milk’s strong equity and legacy for the new brand extension.
Mondelez India has entered the lollipop sub-segment in the confectionery category with the launch of Cadbury Dairy Milk Lolly. The new product is also the only ‘chocolate lollipop’ in the Indian market.
The hard outer caramel casing of the Lolly is filled with Cadbury Dairy Milk chocolate. Dairy Milk’s new lollipop extension will share the space with existing players like Hershey’s Jolly Rancher, Perfetti’s Chupa Chups and Wrigley’s Pim Pom.
Commenting on the launch, Inderpreet Singh, associate director – marketing (beverages, meals, candies and gums), Mondelez India, said, “Cadbury Dairy Milk Lolly, being the only chocolate lollipop in the segment, provides the brand with an opportunity to strengthen its foothold in the category and stay true to its vision of proving consumers with more choice. By uniting India’s muc ....

Inderpreet Singh , Perfetti Chupa Chups , Dairy Milk , Cadbury Dairy Milk , Jolly Rancher , Chupa Chups , Mondelez India , Dairy Milk Lolly , Cadbury Dairy Milk Lolly , இன்தேர்பிரீட் சிங் , பால் பால் , கேட்பரி பால் பால் , மகிழ்ச்சி பண்ணையார் , மோண்தெலேஜ் இந்தியா ,