Another user included the feature on a video about air fried and glazed donuts. According to TikTok, the feature makes it easier for creators to share personal stories or interesting facts about the food they re making. A spokesperson noted that creator @TheKoreanVegan used the feature to link to the meal s full recipe, freeing her up to share something meaningful as she cooked. Hashtags like #TikTokFood and #Foodie have garnered billions of views on the platform, and our foodie community continues to grow, the company shared, adding that the two hashtags combined have 40 billion views.
While Whisk was not able to comment on their partnership with TikTok, the company shared some details about different features they tout.
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