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But first, a look at the numbers. it s always been a winner take all industry of extremes. the winners the rock giants have for years racked up big numbers beyond the wildest dreams of the average musician. the same is true for actors and writers. but has the advent of streaming worsened the inequality in music? take the uk s current most successful musical artist, ed sheeran. his shape of you was the first song to hit three billion streams on spotify. at an estimated one third of a penny per stream in britain, that would be over £10 million in revenue, and still counting. sheeran is doing ok from streaming because he is incredibly popular. but that same third of a penny per stream model makes it hard for smaller artists to make money on spotify, the biggest music streaming giant. it s estimated you would have ....
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Demonstrations have been held outside Spotify offices worldwide, as musicians demand increased royalties and transparency from the streaming platform. Earlier this week (15th), artists and other workers in the music industry, organized by The United Musicians and Allied Workers Union UMAW, participated in demonstrations at Spotify offices across the globe. It follows the launch of the Justice at Spotify campaign in October last year, demanding that Spotify raise its streaming average for artist payments, as well as making other changes to the streaming platform’s business model. The demonstrations took place in Europe, as well as in Asia, Australia, Europe, the U.S., and Central and South America, with the UMAW also stating that the entire live music ecosystem in jeopardy due to the coronavirus pandemic and that artists and music industry workers are more reliant on streaming income than ever . ....