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The anti-energy drinks trend: Who will be the Red Bull of relaxation?

There has been a rising consumer demand for functional drinks promoting relaxation and wellbeing over boosting energy following the COVID-19 pandemic, but an expert says a ‘hero ingredient’ and ‘hero brand’ are needed to propel the category into the spotlight.

Pepsico driftwellJonny forsythRed bullChill outCoca cola japanEnergy amp sportsFunctional beveragesFunctional beverage

The anti-energy drinks trend: Who will be the Red Bull of relaxation?

The anti-energy drinks trend: Who will be the Red Bull of relaxation?
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Pepsico driftwellJonny forsythRed bullChill outCoca cola japan

Cereal before bed? Food makers push sleep snacks at night

Marketing late-night meals as sleep enhancers is a food-industry tactic to create a so-called fourth meal. But some studies have shown late-night snacks can worsen your sleep.

United statesNicholas feredayLos angelesPepsico driftwellLogan sohnErin hanlonColumbia university irving medical centerUniversity of chicagoConsumer brandsRaisin branFruity pebblesSweet dreamsMarie pierre st ongeSleep centerSweet dreams honey moonglow

Consumers prioritizing relaxation as money concerns grow: study

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Pepsico driftwellCelestial seasoningsBrightfield groupBrightfield group evergiDive briefMillie gramHain celestialTea wellBeam suntory

Part and parcel: How to create enticing health claims and packaging

Consumers are intrigued by new ingredients entering the functional foods space and are open to trying them but their trust in health claims can be greatly impacted by familiarity and packaging, according to new consumer insights from MMR.

Brown pointNorth tynesideUnited kingdomSimon harrisAdin hellerKaren poolePepsico driftwellJennifer brownHuxly globalBabybel plusDeux enhanced cookie doughTwinings defenceConsumer attitudes

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