New partnerships have been inked with Acamar, Toikido, Universal and more, with the new arts & crafts, collectibles, novelty and outdoor toy ranges set to be showcased at Toy Fair. Sambro has entered 2024 with a raft of new contracts in the licensed toy space as it pushes forward with its ambiti
Publisher John Baulch speaks to Sambro CEO Paul Blackaby about the company’s quiet (r)evolution and how licensing has always been a key element for the company. It had been a few years since I last visited Sambro’s UK office – the large, imposing building in Bury it has called home for many years. M