Tesla has for most of its history been firmly averse to advertising. In recent months, however, the electric-vehicle maker has hiked spending on a variety of paid media platforms and not just the one owned by its boss, Elon Musk.
Patience Haggin is a reporter covering digital advertising and broadband in The Wall Street Journal s media bureau in New York. She writes frequently on privacy, political advertising and competition. She was part of a team that won the Gerald Loeb Award for Beat Reporting for the investigative series "Amazon s Abuses" in 2021.
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