King Jouet is now also taking over the six Swiss
Maxi Toys stores. Last summer, the French chain already bought the Belgian and French operations of Maxi Toys, which would already have brought growth to the chain.
Combined 45 per cent local market share
After the takeover in Belgium and France last summer, King Jouet is now buying the Swiss stores of Maxi Toys. The chain has six shops in the French-speaking part of the country, and King Jouet is already active in that region with nine branches. The 33 Swiss employees will also be transferred. Unlike in Belgium and France, where both names will continue to exist side by side, the Swiss outlets will get converted to King Jouet branches. The shops and operational activities will be adjusted from this month onwards to reopen under the new name at the beginning of May.