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Big Sur is fed up with selfie tourism. Here s its new plan to transform travel in the region
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Ask anyone who lives in Big Sur about the changes the region has seen in the past five years and they’ll tell you horror stories about photo-obsessed “selfie tourists” clogging Highway 1 at Bixby Creek Bridge parking in the narrow roadway, causing hours-long traffic delays and dangerously posing for pictures on the landmark bridge.
“It’s a goat rodeo,” says Butch Kronlund, executive director of the Community Association of Big Sur especially on holiday weekends, he says. A resident of the famously beautiful region for 31 years, he’s witnessed an alarming regression in visitor behavior since the advent of camera phones and Instagram.