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Pic: Percival Menswear London-based contemporary brand Percival Menswear has secured an investment of £3 million from VGC Partners, an early growth capital investor. It will be used to increase the stock across the core styles to meet the demands, launch new categories and create online platforms for European and US markets to increase the brand’s international market share.
The US and EU markets contribute equally to the overseas sales of the brand that makes for 20 per cent of its overall sales.
The menswear brand had also received an investment of £150,000 from VGC Partners in 2018, which was used to establish its business model to enable mass personalisation and introduce new products every six weeks, as per British media reports.
Percival Menswear receives £3m investment Digital Edition: Percival Menswear receives £3m investment Premium menswear brand Percival has secured a £3m investment from growth capital investor VGC Partners. You have read 1 of 1 free-access articles allowed for 30 - days. For further access please
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Sproud raises £4.8m for plant-based milk push Plant-based milk producer Sproud has announced that it has raised £4.8M from growth capital investor VGC Partners to accelerate distribution of its vegan products in core markets, including the UK.
The company confirmed the investment would be used to grow its team and accelerate distribution and brand building activities in markets such as the UK, US and Canada. It said it would also use the cash to fund further development of its plant-based and 100% vegan product offering, which is available through Waitrose, Ocado and Amazon in the UK.
Sproud launched in Sweden in 2018, and has expanded to 15 markets in just two years. It is available across the UK via supermarkets and online retailers such as Waitrose, Ocado, and Amazon, plus independent shops, cafés, and restaurants.