attractive. use an engaging profile picture and create a well designed cover photo that fits your brand, set your custom ur lrks put a rich copy on yourant page. two, develop your contact plan, post-on a regular basis at least two to five times daily, encourage frequent sharing, add new content straight on the page and tack users with their facebook page name. three, add a light box on your website for additional inbound traffic. four, actively par tis pit. comment on posts and complimentary pages using your company s user name. spend at least five to ten minutes per week on community management and five, run a contest. providers like offer pop, woobox and short stack offer contesting services via facebook. when we come back, we answer your small business questions on building a website and bringing in middle manage:and how to score with three important things you need to foe about