Editorial Director, Grocery Group Rance Poehler, president and CEO, Toshiba Global Commerce Solutions, shared details about the firm s new unified commerce solution branded as ELERA at NRF.
Food retailers moved with speed and newfound agility at the onset of the pandemic to implement safety protocols, adjust supply chains and serve shoppers. The industry’s collective response to an unprecedented challenge was impressive, but now what?
Speed and agility will be even more important going forward which is requiring adjustments on the part of retailers when it comes to how they implement and extract value from technology. For example, retailers have no shortage of innovative new ideas to reimagine their businesses, drive revenue and increase customer loyalty and brand preference. However, launching in-store trials, iterating them quickly, and rolling out at scale has historically been a multi-year process. That’s not going to work in 2021, a year in which food