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Clock starts ticking on November 2022 compliance for SEC ad rule


Clock starts ticking on November 2022 compliance for SEC ad rule
The 430-page rule updates the agency s marketing oversight for the first time since 1961 and applies to social media communications.
March 8, 2021
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Investment advisers registered with the Securities and Exchange Commission have until November 2022 to comply with the agency’s new marketing rule. But that doesn’t mean they can relax, because compliance will be a heavy lift that should start now, experts said.
The new regulation replaces the advertising rule that had been in place since 1961, as well as a rule on payments to solicitors that was established in 1979.
The final marketing rule which allows testimonials, endorsements and third-party ratings as long as they comply with anti-fraud protections and other conditions contains principles-based provisions that can apply to social media communications. The previous rule centered on written communications ....

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