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From warzone to Olympic track; UN turns spotlight on refugee athletes in global campaign

From warzone to Olympic track; UN turns spotlight on refugee athletes in global campaign
April 7, 2021 8:59
A perilous trek from a warzone to Olympic running track is the centrepiece of a global campaign to raise awareness and support of refugee Olympic and Paralympic athletes in the lead up to the Tokyo Games.
Created by London-based Don’t Panic, ‘The Journey’ tells the story a refugee who flees her bomb-ravaged home before continuing her quest to train and compete in the Olympics.

Created by London-based Don’t Panic, ‘The Journey’ tells the story a refugee who flees her bomb-ravaged home before continuing her quest to train and compete in the Olympics. ....

City Of , United Kingdom , Jason Swanscott , Rose Lokonyen , Joe Wade , Philip Shacklady , Helena Teixeira , Rick Dodds , Julien Pirrie , Joe Wilkinson , Hollie Ramsey , Muriel Rani , Pablo Anzoategui , Noreen Khan , Jo Gutteridge , Jennifer Clare Houlihan , Laura Leigh Smith , Lewis Crossfield , Asif Sultani , Paul Hardcastle , Gaby Carcova , Fran Hauser , Culum Simpson , Gamesdont Panicthe Journey , Adam Paterson , Seven Network ,

UNHCR Calls for Support for Refugee Olympic and Paralympic Teams with Extraordinary Journeys to Tokyo 2021

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London based creative agency Don’t Panic collaborates with Anonymous Content and refugee athletes to tell the powerful story of ‘The Journey’
Refugee Olympic and Paralympic Team athletes have a story like no other. Released today, 6th April, to mark the UN’s International Day of Sport for Development and Peace, UNHCR’s latest social media video ‘The Journey’ tells the dramatised story of a female refugee who has had to flee her home to escape conflict and persecution. The film, created by award-winning creative agency Don’t Panic, shows that the arduous journey to freedom isn’t an easy one, as her life is constantly on the line. Eventually, having reached safety, she stops running away from something and starts running towards something; a medal. ....

City Of , United Kingdom , Jason Swanscott , Rose Lokonyen , Joe Wade , Philip Shacklady , Dominique Hyde , Helena Teixeira , Julien Pirrie , Rick Dodds , Hollie Ramsey , Muriel Rani , Joe Wilkinson , Pablo Anzoategui , Noreen Khan , Rose Nathike Lokonyen , Jo Gutteridge , Jennifer Clare Houlihan , Laura Leigh Smith , Lewis Crossfield , Asif Sultani , Paul Hardcastle , Fran Hauser , Gaby Carcova , Culum Simpson , Delia Estudio ,