Article - Hospitality CMOs Tackle Five Key Challenges - Between managing growth challenges, rapid industry changes, and keeping up with evolving consumer behaviors - there is no shortage of issues vying for a CMO s attention. Last month in New York City, HSMAI brought Chief Marketing Officers together for an Executive Roundtable. Here are five of the top issues that CMOs are focusing on.
HSMAI convened commercial executives from 11 brands, 20 management companies, and 10 ownership groups to discuss evolving trends in revenue generation, commercial strategy, and consumer behavior as well as the opportunities to envision a different future to optimize profitability at an executive roundtable in Dallas on Sept.
Brands are enjoying 2019 all over again at least when it comes to leisure while hotel management companies are more focused on cross-teams collaboration and how people work, according to participants at HSMAI’s Brand and HMC Chief Revenue Officer Executive Roundtables, held in Dallas on Sept.