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Study Finds Experts Motivate Employees to Give More and More Often
ideas42 and Benevity test how expert-curated GiveLists affect altruistic behavior within companies
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NEW YORK, May 19, 2021 /PRNewswire/ The COVID-19 pandemic continues to create an ongoing level of need across the globe, but it can be challenging for donors to figure out where to give. ideas42, a research and design nonprofit specializing in behavioral science, is bringing renewed attention to the results from a test commissioned by the Bill & Melinda Gates Foundation on the impact of experts on workplace giving behavior through the Benevity platform. Part of a two-year study looking at how lists of causes that are curated by experts (known as GiveLists ) affect donor behavior, the test showed that employees ended up giving 29% more often and 63% more money when presented with expert-curated GiveLists.