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Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol-related health and policy research worldwide, reviews some of the alcohol category s most recent sustainability initiatives and socially responsible actions to reduce harmful drinking. Here, a little later than planned, is what happened in April. Once a month, the International Alliance for Responsible Drinking rounds up recent higher-profile CSR and environmental activities from drinks brand owners Beam Suntoryannounced a new US$1bn investment in sustainability, diversity and responsible drinking initiatives in late April. The Proof Positive campaign is aligned to the UN s Sustainable Development Goals (SDGs), and aims to create a more sustainable and equitable future, including halving greenhouse gases and water usage by 2030. Women will fill half the company s leadership positions globally by 2030, and people from minorities will make up 45% of its workforce in the

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