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Tech Firm Says Musicians Lose Billions To Illegal Business Streaming By Eric RANDOLPH
on March 17 2021 10:36 PM
At a time when musicians are struggling to live off streaming, a Swedish tech entrepreneur says his app can boost royalties by curbing the illegal use of music by millions of businesses.
Many are unaware that songs on Spotify, Apple, Deezer and other streaming platforms are not licensed for use in cafes, shops, restaurants, hair salons and other businesses. Basically, it s like using your personal Netflix account to open a cinema, said Ola Sars, the Stockholm-based founder of a new streaming service, Soundtrack Your Brand, which offers a legal alternative for businesses.
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