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Zimmer loved what they represented. i think it s the idea of freedom and exploration. i just remember being on the z-bround playing with cars getting over any obstacle. and is there a direct line then to lyft. i think what i realize is that that freedom wasn t really there and that the car s become more like a $9,000 ball and chain with all the maintenance, the parking so i wanted to go to that original idea that got me so excited about the car but actually delivered the real freedom. john first noticed the number of empty seats the in cars on the highway during his drives home from cornell university in upstate new york. ten of us would be going back driving with just one or two people, i started thinking about occupisy. how much are these cars used. 96% of the time the car is parked. in 2008, zimmer left his job just before the company crashed to pursue his vision of ride sharing with partner logan green. four years later lyft was launched with the signature pink ....