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Nordstrom Introduces BP. + WILDFANG Collaboration


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SEATTLE, May 24, 2021 /PRNewswire/ Nordstrom announced today that BP. – a Nordstrom Made brand designed for young adults – is introducing an ongoing collaboration with WILDFANG – a brand that challenges stereotypes and gender norms. BP. + WILDFANG is designed for women-identified customers, and will feature jumpsuits, button ups, blazers, statement tees and accessories in a body-diverse size range from $12-$89.
BP. + WILDFANG
BP. + WILDFANG
The BP. and WILDFANG teams have been working over the last 18 months to develop not only a product collaboration, but an immersive partnership that includes gender knowledge trainings for employees, product research, social responsibility initiatives and marketing research. This work will culminate with a series of BP. + WILDFANG collections beginning in May 2021, each complimented with employee trainings. ....

Los Angeles , Jen Jackson Brown , Emma Mcilroy , Nordstrom Inc , Nordstrom Product Group , Nordstrom Press Room , Nordstrom Made , Nordstrom Press , Nordstrom Local , லாஸ் ஏஞ்சல்ஸ் , எம்மா அம்கில்‌ராய் , நார்ட்ஸ்ட்‌ரம் இன்க் , நார்ட்ஸ்ட்‌ரம் ப்ராடக்ட் குழு , நார்ட்ஸ்ட்‌ரம் ப்ரெஸ் அறை , நார்ட்ஸ்ட்‌ரம் செய்து , நார்ட்ஸ்ட்‌ரம் ப்ரெஸ் , நார்ட்ஸ்ட்‌ரம் உள்ளூர் ,

Nordstrom Celebrates Pride with Commitment to the Transgender Community


Nordstrom Celebrates Pride with Commitment to the Transgender Community
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SEATTLE, May 17, 2021 /CNW/  As part of Pride month, Nordstrom announced today it will be providing a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund, to support transgender, nonbinary and gender nonconforming individuals. For anyone struggling to access hormone care, this fund will underwrite their choice of Hormone Replacement Therapy (HRT) care through FOLX, with 75% of funds reserved for Black and Indigenous people, and people of color (BIPOC)
Additionally, Trans Lifeline is the giveback partner for our BP. Be Proud brand with 10% of net sales being donated towards the peer support and crisis hotline, and microgrants providing financial resources directly to transgender people across the U.S. and Canada. Between these efforts, Nordstrom hopes to give $350,000 in support of the Transgender community. ....

Sam Dumas , Matthew Herman , David Kien , Meliz Andiroglu , Farrell Redwine , Lyle Maltz , Bri Barnett , Karamo Brown , Hetrick Martin Institute , Nordstrom Inc , Human Rights Campaign , Care Fund , Nordstrom Press Room , Trans Lifeline , Replacement Therapy , Hormone Replacement Therapy , Queer Eye , Boy Smells , Leeway Home , Nordstrom Press , Pride Foundationgod , Love We Deliver , Pride Month , Nordstrom Local , சாம் டுமாஸ் , மேத்யூ ஹெர்மன் ,