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Amazon buys reseller platform Glowroad to bolster social commerce ambitions

Amazon India has acquired women focussed social commerce startup Glowroad in its attempt to get a foothold into. ....

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Amazon Makes Social Commerce Entry By Acquiring GlowRoad

Amazon has acquired Bengaluru-based social commerce startup GlowRoad in an all-cash deal marking an entry into the social media segment. ....

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Can The 2 Mn-Strong Reseller Network Of GlowRoad Drive Its Growth?

GlowRoad has developed several tutorials on reselling best practices and helps its resellers in building effective selling strategies ....

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GlowRoad's easy-to-use API is enabling popular apps to monetise e-commerce on their own platforms

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How do apps with high footfall monetise? Monetisation is extremely important and India’s own content apps, vernacular apps and short video apps eventually have to make money. They do this through display advertisements, sponsored posts and affiliate marketing, among other options. The objective is to ensure that users get more personalised experiences and publishers drive revenue, so that they can keep creating interesting content.
In the wake of the COVID-19 pandemic, more and more startups are struggling to raise funds and hence, are looking for opportunities to explore monetisation through e-commerce. However, that’s easier said than done as setting up an e-commerce system on your existing platform is tedious. You need to build a supply chain, find suppliers, connect with manufacturers, coordinate photo shoots, manage logistics, negotiate product prices, and the list goes on. ....

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How this Doctor-turned-entrepreneur is empowering women to be financially independent with GlowRoad

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Dr Sonal Verma is not your run-of-the-mill medical professional. She also wears many other hats, including one of a successful woman entrepreneur who is enabling and empowering other women to be financially independent with GlowRoad.
Set up in 2017 by Dr Sonal Verma, Kunal Sinha, and Shekhar Sahu, along with Nitesh Pant and Nilesh Padariya, GlowRoad is a social reselling platform that gives users access to a digital inventory, an online shop, as well as provides sellers with payments and shipping facilities. At the core of this venture is the mission to empower people, primarily women, by helping them earn from home in a secure system with zero investment, and at the same time, giving manufacturers and suppliers a sales network reaching every district of India. As of today, GlowRoad has 10 million downloads and has received upward of Rs. 150 Crores in funding from top investors such Accel, CDH, Vertex and Korea Investment Partners. ....

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