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Nike and Tiffany & Co. recently announced their first sneaker collaboration. The brands posted a picture of a blue box with a swoosh logo painted on it on their social media pages. ....
The Nike x Tiffany Air Force 1 1837 pays homage to Tiffany's "humble" beginnings as a "luxury goods shop," where silver was king. But it's also a showcase for its characteristic blue, which was chosen by the company's founder, Charles Lewis Tiffany, in 1845 for its annual Blue Book, a catalogue from which rich customers could place orders and sample upcoming items. ....