Festival organizers are considering a plan to allow people to drink freely, not just in designated areas. Without this, the festival's sustainability is at risk, a representative says.
Some Canadians have been mulling or dismissing new guidelines suggesting that people dramatically reduce the amount of alcohol they drink, but players in Canada's alcohol industry say a shift toward lower or non-alcoholic beverages already began a few years ago.
The sales of non-alcoholic beverages are spiking in Newfoundland and Labrador and across the country as trends like "dry January" pick up steam and some people consider consuming less alcohol throughout the year or cutting it out entirely.
As of 1979, the Newfoundland liquor corporation exported the homegrown rum known as Screech to all ten provinces, and had their eyes on international markets.