The advertisement, dubbed ‘News-pee-per’ with Purina and printed in the NZ Herald, was infused with a special pheromone that is attractive to dogs. The ad had a clear call to action for pet owners – place it in your puppy’s toilet spot to encourage .
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Reidy was nominated for the media, marketing and advertising category in the Forbes 30 Under 30 Asia List which honours the brightest young entrepreneurs and leaders.