Louisiana credit unions to merge into a $1 billion-asset institution americanbanker.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from americanbanker.com Daily Mail and Mail on Sunday newspapers.
Matt Rookard, who has worked on economic development initiatives in the state, will succeed Bob Gallman, the former president and chief executive, on May 2.
College athletes can now profit from their name, image and likeness, and some local lenders have been quick to sign them on as spokespeople. But it's still unclear whether these young sports figures will raise the financial institutions' profile enough to justify the cost.