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Exclusive interview: Georges Kern, CEO of Breitling

Women of substance

Women of substance published : 2 Apr 2021 at 04:00 Isabella Wong. Since last year, Breitling has put a spotlight on women, in both its watchmaking and campaigns. In October, the Swiss watchmaker announced its Spotlight Squad, whose members Charlize Theron, Misty Copeland and Yao Chen represent women of purpose, action and style. Leading figures from the world of aviation, exploration, cinema and sport previously teamed up for Breitling s Squad On A Mission campaign. A new regional campaign, Chosen, Not Given , is inspired by the progressive mindset of women who take charge of their passions and are decisive leaders of change. Cindy Sirinya Bishop. (Photos © Breitling)