Requirements for natural, sustainably-driven active ingredients have never been so high, and this is said without compromising efficacy. An equation that plant chemistry can certainly solve successfully.
Images of plants, leaves, flowers and fruit on a label can be misleading, a consumer advice expert says, while ‘natural’ ingredients can include water. If a product is mostly water, it’s not very plant-based.
The global shea butter market size was estimated at over USD 2 billion in 2022 and expected to grow at a significant CAGR of around 7% during the forecast period from 2024 to 2030.
When a cosmetic or personal care product has been created with a biopharmed ‘plant-based’ ingredient rather than one from nature, should traditional design codes for ‘natural’ or ‘clean’ beauty go out of the window? Where do you start with designing and branding synthesised ‘natural’ beauty products?