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MoneyOwl shifts gears from tactical marketing to brand building Details 19 February 2021
Local financial advisor MoneyOwl has unveiled its first brand campaign to create brand awareness. Although it has been doing tactical campaigns for its products since it started in 2019, MoneyOwl is now shifting gears and looking to build its brand with the everyday Singaporean consumer.
MoneyOwl is a joint venture between NTUC Enterprise Co-operative and wealth advisory firm, Providend, that aims to help working-class people in Singapore to make wise financial decisions. It target audiences are split into three segments: single young professionals aged 24 to 30 and have just started their careers; young family starters aged 31 to 45 with ideally SG$10k to invest; and pre-retirees aged 45 to 65 who are focused on sustaining their lifestyle in their non-income earning years.