those broader narratives thatjoe is describing? which is the most influential, is it the print press, is it tv, how do we gauge this? i think it s a combination of all of them, and sometimes, the print press drives a lot of what you see on tv and vice versa as well, often what you hear on the radio or what you see on tv will drive what the papers are interested in. there is something that has shifted. i agree with joe, absolutely, i have used a lot of his data here at itv, and it s been very helpful at showing us that a lot of these things don t cut through. i ve remember being in hartlepool for a by election and there was a lot of focus on sleaze and it didn t come up once on the doorstep, but it feels to me that this is part of a context and a bigger story which began with the owen paterson vote, and ever since then, there s a narrative that s negative for the government. now, in terms of media, let me give you an example, yes, it matters that all the news channels were watching what
a lasting impact that has lasted for all the way through now and may last into the future, but will that even last until the next election? it remains to be seen. instead, it s about how the stories come together to form a broad narratives in the minds of voters about the way they think about politicians, with a can trust, who they think is effective, who they think is competent, and who they think will do the right thing by them. and the think that a next time to understand, and you can help me here because you held a very senior role at the guardian, you now hold a very senior role at itv news, is which forms of media decide that broader narratives thatjoe is describing. which is the most influential, is it the print press, is a tv, how do we gauge this? i think it s a combination of all of them, and sometimes, the print press drives a lot of what you see on tv and vice versa as well, often what you hear on the radio where what you see on tv
i think it s difficult to argue that they would. but when it comes to something like the vaccine campaign, that really did make a lasting impact that has lasted for all the way through now and may last into the future, but will that even last until the next election? it remains to be seen. instead, it s about how the stories come together to form broad narratives in the minds of voters about the way they think about politicians, who they can trust, who they think is effective, they think it s competent, and who they think will do the right thing by them. and the thing about that, next time to understand, and you can help me here because he held a a senior role at the guardian, you now hold a very senior role at itv news, is which forms of media decide that was broader narratives thatjoe is describing. which is the most influential, is it the print press, is a tv, how do we gauge this? i think it s a combination of all of them, and sometimes, the print press drives a lot of what you see
campaign, that really did make a lasting impact that has lasted for all the way through now and may last into the future, but will that even last until the next election? it remains to be seen. instead, it s about how the stories come together to form broad narratives in the minds of voters about the way they think about politicians, with a can trust, who they think is effective, they think it s competent, and who they think will do the right thing by them. and the think that a next time to understand, and you can help me here because he held a a senior role at the guardian, you now hold a very senior role at itv news, is which forms of media decide that was broader narratives thatjoe is describing. which is the most influential, is it the print press, is a tv, how do we gauge this? i think it s a combination of all of them, and sometimes, the print press drives a lot of what you see on tv and vice versa as well, often what you hear on the radio where what you see on tv will drive what
me here because he held a a senior role at the guardian, you now hold a very senior role at itv news, is which forms of media decide that was broader narratives thatjoe is describing. which is the most influential, is it the print press, is a tv, how do we gauge this? i press, is a tv, how do we gauge this? ~ , ., this? i think it s a combination - this? i think it s a combination of. this? | think it s a| combination of all this? | think it s a i combination of all of this? i think it s a - combination of all of them, this? i think it s a combination of all of them, and sometimes, the print press drives sometimes, the print press drives a sometimes, the print press drives a lot of what you see on tv and drives a lot of what you see on tv and vice drives a lot of what you see on tv and vice versa as well, often tv and vice versa as well, often what you hear on the radio often what you hear on the radio where what you see on tv will drive radio where what you see on tv w