Live Breaking News & Updates on Nabling Brands To Enhance Their Customer Engagement Using Artificial Intelligence Ai Driven Insights Combining Ada 39s Expertise In Integrating Marketing

The partnership leverages AI-driven insights to unlock deeper consumer understanding across multiple digital channels KUALA LUMPUR, Malaysia, Feb. 28, 2023 /PRNewswire/ Integrated growth partner ADA, have entered into an APAC-wide strategic partnership with customer engagement platform MoEngage, enabling brands to enhance their Customer Engagement using artificial intelligence (AI)-driven insights. Combining ADA's expertise in integrating marketing, commerce and analytics with MoEngage's insights-led customer engagement platform that provides hyper-personalisation based on consumer behaviour and journey, this partnership will help marketers across the APAC region to deliver winning omnichannel engagement campaigns and strategies at scale. With rapid consumer behaviour shifts towards digital consumption in the Asia-Pacific region, conversational commerce across channels like WhatsApp has experienced significant growth, it is expected to contribute $12bn to the e-commerce marke ....

Kuala Lumpur , Raviteja Dodda , Srinivas Gattamneni , Customer Engagement Solutions , Deutsche Telekom , Recommerce Solutions , Channel Campaign Management Independent Platforms , Marketing Solutions , Customer Engagement , Whatsapp Business Solution , Chief Executive Officer , Customer Data Platform , Mobile Measurement Platform , Engagement Solutions , Customer Engagementsolutions , Ally Financial , Gartner Magic Quadrant , Mobile Marketing Platforms , Strong Performer , Forrester Wave Report , Cross Channel Campaign Management , Independent Platforms , Marketing Platform , Marketing Products , The Partnership Leverages Ai Driven Insights To Unlock Deeper Consumer Understanding Across Multiple Digital Channels Kuala Lumpur , Feb 28 ,