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Philippe Sereys de Rothschild,
Camille Sereys de Rothschild and
Julien de Beaumarchais de Rothschild have unveiled the label for the 2018 vintage, created by contemporary Chinese artist and writer
Xu Bing. When I discovered Xu Bing, I was captivated by him as an inventor of signs endowed with incredible poetic power, Julien de Beaumarchais de Rothschild told Unfiltered. And then I said to myself that our labels were also signs, each work of art referring to a year: the 1973 vintage can also be called the ‘
Picasso Mouton’, just as the 2018 vintage will be called the ‘Xu Bing Mouton.’”
The Xu Bing–designed 2018 Mouton-Rothschild Pauillac label