As stressed consumers seek more excitement from entertainment, Zee Biskope plans fresh content slate
In the backdrop of the Bhojpuri channel recently winning 13 medals at the 10th ACEF Global Customer Engagement Award, BestMediaInfo.com caught up with Samrat Ghosh, Cluster Head East, Zeel and Amarpreet Singh Saini, Business Head, Zee Biskope and Big Ganga
(L) Samrat Ghosh and Amarpreet Singh Saini (R)
Zee Biskope, a Bhojpuri movie channel from the house of Zeel, recently bagged 13 medals across categories at the 10th ACEF Global Customer Engagement Award. They received recognition as the Most-Admired Television Channel for Customer Engagement and for their campaigns such as Talent Camera Action, Birthday Lahariya, among others.
Zee Cinema’s ‘#DabanggBanoMaskPehno’ and ‘2020 Ka The End’ campaigns top the list
07 May, 2021 - 04:00 PM IST | By indiantelevision.com Team
Zee Cinema, the leading Hindi Movie Channel with a strong legacy and presence in Hindi speaking markets, has proven its creative mettle once again. Known for pushing boundaries through innovation and differentiation, the channel bagged multiple awards across various categories at ACEF 10th Global Customer Engagement Forum and Awards, Global Digital Marketing Excellence Awards 2021 and Primetime Awards 2020. At ACEF 10th Global Customer Engagement Forum and Awards Zee Cinema won 5 awards, one Gold and two Silver for their #DabanggBanoMaskPehno campaign for the World TV Premiere of Dabangg 3 in ‘Out Of Home Media’, ‘BTL Activity’, ‘Most admired social message’ categories, respectively. The channel’s ‘2020 Ka The End’ campaign bagged a Silver in the ‘Online Media’ category. Additional
Clean Sweep at ACEF 10th Global Customer Engagement Awards by ZEE Biskope adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
03 May, 2021 - 02:11 PM IST | By indiantelevision.com Team
National, May 03, 2021: ZEE Biskope was launched in December 2019 with a promise to be the one-stop destination for every Bhojpuri movie lover. Leaving no stones unturned towards providing them the very best of Bhojpuri entertainment, ZEE Biskope has been a game-changer in the category which enhanced viewer experience through curated offerings and campaigns that go beyond the realm of cinema. ZEE Biskope’s marketing strategy is based on novelty and connectivity. Since launch, the channel has been continuously creating new windows for the younger audience to participate and celebrate in Bhojpuriyat. Viewer engagement has always been a conscious pillar of the brand serving Bhojpuri entertainment in an authentic, consumer led space with innovation at its core. The same has been applauded at various Marketing Award forums. The channel added another feather to its cap by winning 13 metals (8 Go