of the things people complain about with corporate media and the reason they no longer trust them is because they think when they get things wrong which, of course, we re all going to da willingness to apologize and admit error. one of the things joe proban does joe rogan does so often, he goes right away in a very flinching way, he says i screwed up, he apologizes to his audience. it seems that he s being pressured to, but no one can pressure joe rogan to do anything. he has this gigantic contract. he would have no trouble going anywhere else and getting a similar contract given the size of his audience. he has this humility which is a big part of why so many people trust him that i think a lot of people in journalism could actually learn from. howard: yeah. he s called himself an f-ing moron on occasion, he s not shy about doing that. now, the ceo of spotify, to his credit, says we have to have a diverse set of voices now that it has all these podcasts, but