inflation is at 7% so overall, things are costing us more, a 30 year high, we saw last year, last month, retailfigures took year high, we saw last year, last month, retail figures took a real hit and the figures out this morning give ulsterfirst hit and the figures out this morning give ulster first flute as to how we are behaving differently when it comes to spending in supermarkets. we learn food inflation hit 5.9% this month. 0n we learn food inflation hit 5.9% this month. on average, when dad is worked out over the space of a year, that would mean your annual spend on food would go up by £271, already a lot but it is set to go higher when the following months are taken into account. this is interesting, behaviourally, in the run up to easter we decided to treat ourselves but what was noticeable in that spent is that we went for a premium home brands rather than premium brands or bargain home brands, that is the behavioural shift we are starting to see and how we spend and we will