Mobivity Holdings Corp., a global provider of personalized guest engagement solutions that drive customer frequency and spend, announced today that California Fish Grill has selected Mobivity’s SmartMessage to launch its Fin Crowd Text Club to communicate with guests who opt in to receive text messages across all locations and further enhance its reputation of providing high-quality sustainably sourced seafood.
Tahoe Trout Farm in the 1950s. Provided
SOUTH LAKE TAHOE, Calif. Tucked away in a quiet corner in South Lake Tahoe, overlooking Trout Creek with mountains as the backdrop is the peaceful Tahoe Trout Farm.
This year marks 75 years of continuous operation for this hidden historic gem.
It opened its door in 1946 as Upton Ponds and has had four owners over the years. Current owners, Jim and Jackie Vallier, purchased the property in 2012, when Jim said it was in danger of disappearing. Since then, the couple has poured their heart and soul into the ponds.
Long before purchasing the property, both Jim and Jackie visited the ponds as customers in the 1950s. Since the 50’s, there have been a few minor upgrades, but for the most part, it looks exactly the same today as it did back then.
A selection of dishes from Mongers Market + Kitchen (Photo by John Anderson)
It s the calm before the storm – that is, the uncharacteristic period of quiet between lunch and dinner – and a fishmonger is prepping for service behind the polished white tile counter at Mongers Market + Kitchen. He turns away from fileting to greet a regular by name and launches into an explanation of a few market offerings: glistening filets of black sea bass from Virginia, beautiful Barnegat scallops, plump head-on white Gulf shrimp.
This past summer, Mongers relocated to the Hyde Park space formerly occupied by Vino Vino, allowing them to double their retail offerings. Now, true to its name, the space is just as much market as it is kitchen. The selection is still modest compared to the seafood department of any grocery store – and chef/owner Shane Stark plans to keep it that way.