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Mentors Gabriela Flores and Marjorie Canjura visit a coffee farm to record learning materials for participants of Grounds for Empowerment’s virtual workshop. Courtesy photo.
Most of the dollar value of coffee as much as 90%, according to the 2018 Coffee Barometer is captured in consuming countries.
To address this inequity in the expanding specialty coffee market, we must develop programs that empower farmers with the information, connections and business skills needed to capture a greater share of the value generated on their farms.
Working with partners like ANACAFE in Guatemala and IWCA in El Salvador, our nonprofit Grounds for Empowerment (GFE) initiative piloted business tools workshops in 2018, 2019, and early 2020. GFE is supported by the Social Enterprise @ Goizueta research center at Emory University, and is a companion initiative to the Specialty Coffee Transaction Guide.