The other way around. if you look at this story and you re privy to that kind of information, this is near the top of search. amber heard/johnny depp, every single day. often above other major, major stories. because this is a relatively modern occurrence to get realtime data on what people are searching for, what people are looking for, and that includes newspapers as well as tv networks as well as digital operations, they re feeding that appetite and a case of news organizations being monolith ik and making decisions, in this case, they re giving the people what they want. the audience driving the media. do you feel on the media beat, style beat?