A marketer's dream for household spending, momfluencers might be acing the social media game with spotless kitchens and perfect lives, but are they pedalling an unreal construct of real motherhood?
In the last five years, there has been about a 50 percent spike in the number of mom-influencers in India. And the most popular mom-influencers have become a vital component of the marketing mix for brands, say marketers.
Grabbing a tasty snack that is also healthy can be a Catch-22. What if munchies came with a dash of zing and balanced nutrition? Bridging this gap are Mumbai-based moms on a mission to stir up traditional Indian snacking
From taking care of their children, tending to their families, doing a job, and staying physically and mentally healthy, to also being momfluencers, our mothers are doing it all. How you may ask. We spoke to some famous momfluencers on Instagram ahead of Mother’s Day 2023, to get to know what it is like to be a social media influencer with a child