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Game On: Why Jio Vs Airtel Battle Is No Longer Looking Like A One-Sided Affair by R Jagannathan - Feb 16, 2021 06:20 AM Airtel and Jio battling for telecom supremacy. Snapshot This was never going to be a walkover for Ambani. For those who thought the battle for telecom supremacy between Airtel and Reliance Jio was going only one way, you have another thought coming: in recent months, it is Airtel that is gaining momentum. To be sure, Jio continues to be the market leader by far in terms of subscriber base (408 million versus Airtelâs 334 million in November 2020, according to regulator TRAI), and is an overwhelming winner in broadband services (market share 55 per cent versus Airtelâs 23.5 per cent). But for four months running (August to November 2020), it is Airtel that is gaining more subscribers than Jio. In November, Airtel added 4.37 million new subscribers, while Jio added less than half that number, 1.93 million. ....