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Vitamin fix via sunbed use slammed by ASA over immune strengthening claims
Jetsun Sunbeds has been hauled up before UK ad authorities after the tanning firm suggested a vitamin boost from using sunbeds could improve brain function and strengthen the immune system.
The Advertising Standards Authority (ASA) deemed a post on its Facebook page was ‘misleading’ and ‘irresponsible’ as it claimed vitamin D3-enriched UV light generated by its sunbeds could also improve blood circulation and benefits those with heart disease.
“The ASA acknowledged that Jetsun Sunbeds had subsequently amended some claims so that they read more cautiously,”​ the judgement reads. ....

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