REEF, the largest operator of virtual restaurants, logistics, and proximity hubs in North America, and Americana Group (“Americana”), the largest Food & Beverage operator in the Middle East region, announced a joint venture to open cloud kitchens that will operate REEF, Americana and third party brands.
ABU DHABI, 6th January, 2022 (WAM) Today REEF, the largest operator of delivery kitchens, logistics, and proximity hubs in North America, and Americana Group (Americana), the largest Food & Beverage operator in the Middle East region, announced a joint venture to open cloud kitchens that will operate REEF, Americana and third party brands throughout the Middle East and North Africa.
"As REEF continues its international expansion, this highly strategic partnership is a milestone that will serve as a model for the ways our ecosystem.
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