“For many consumers, authenticity has overtaken quality as the prevailing purchasing criterion,” Galinsky’s lawsuit says.
“Reasonable consumers understand that the term ‘Hawaiian Rolls’ by itself, does not denote a roll made in Hawaii any more than a ‘Moon Pie’ can claim to have been baked on the moon,” Galinsky argues.
Galinsky claims he wouldn’t have spent more money on King’s Hawaiian had he known they were made in California.
Here’s more from Newsweek:
The complaint also points to four lawsuits King’s Hawaiian Holding Co. has filed against competitors who have attempted to use similar colors and the term “Hawaiian rolls,” on their packaging. Last year, King’s Hawaiian settled a lawsuit with Aldi over orange colored packaging sold at the grocery store that the company alleged infringed on its intellectual property, PR Newswire reported.