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republican base does not much care or need very much in the way of policy. they just need to be entertained and to have their white grievance spoken to, which is exactly what donald trump did. he did those rallies. he sort of spoke to that grievance, talking about immigration in particular. also about gun rights. those were kind of core issues for the gop base. and he did so in an entertaining way, which is something that he learned from being a hollywood celebrity all those years. he learned to entertain. i think that is a key asset that really goes to why republicans embrace celebrity. there s also maybe a message point that you can bring in to this. that celebrities kind of re-enforce the gop message that you, too, can be a capitalist success story like donald trump, like arnold schwarzenegger, like ronald reagan. that is another aspect of this and also why democrats stay away from celebrities because there is a sense that celebrities undercut our message of being for working people

Donald trumpNoncivic wayGun rightsMessage pointSuccess storyArnold schwarzeneggerKim kardashianRonald reagan