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Covid-19 conspiracies are dividing the 'clean' beauty industry

Analysis
Interpretation of the news based on evidence, including data, as well as anticipating how events might unfold based on past events
Covid-19 conspiracies are dividing the ‘clean’ beauty industry
These consumers and brand founders say the rhetoric is ‘dangerous’
(iStock; Lily illustration)
Mar. 5, 2021
Karlie Rust, a stay-at-home mother from Fresno, Calif., started becoming interested in “clean” beauty in 2013. She was caring for her newborn son and for her mother, who had recently been diagnosed with cancer. Rust, 44, said that she’d spend several hours a day researching clean living. That led her to Instagram, where clean beauty brands seemed to be everywhere on her feed. ....

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'Hypoallergenic' Makeup Isn't Everything You Think It Is

‘Hypoallergenic’ Makeup Isn’t Everything You Think It Is
Kara Jillian Brown
© Photo: Stocksy/Federica Giacomazzi
hypoallergenic makeup
Hypoallergenic makeup is sold to us as a solution for sensitive or irritable skin. It s free of certain allergens, supposedly making it safe. Except,
everything is a potential allergen. And what irritates one person may not irritate another. Essentially, it s a meaningless label, says Merrady Wickes, brand director at clean beauty brand development and sales agency Crème Collective.
The word hypoallergenic is a cosmetic marketing term that has no regulation by the FDA. It is meant to make people feel a sense of security that something is not going to have common allergens, but that s a little bit of an oxymoron because allergies are anything but common, says Wickes. In my 20 years in beauty, I have seen allergies to everything from aloe, rose, avocado, cornstarch, carmine, castor oil, vitamin ....

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