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Rise in popularity of Genesis drags down sales for BMW, Mercedes

The growing popularity of Genesis premium vehicles is negatively impacting sales for its two major German counterparts, BMW and Mercedes-Benz. This trend comes as the Korean carmaker s premium positioning strategy has started to create tangible outcomes here and abroad, according to data and industry officials Sunday.

Mercedes-Benz Korea launches facelifted full-electric compact SUVs EQA, EQB

Mercedes-Benz Korea launched facelifted compact electric SUVs - the EQA and EQB - to expand its electric vehicle (EV) presence here amid toughening competition against BMW and other local carmakers, the company said Wednesday.

BMW, Mercedes-Benz launch discount campaign to rev up sluggish sales

BMW Korea and Mercedes-Benz Korea are widening their discount campaigns in their bid to rev up sluggish sales, as fewer customers - trapped in high interest rates - are going for premium cars, according to data and company officials, Monday.

Security Guard and Mercedes Owner Sue Automaker Over Alleged Sudden Acceleration

Security Guard and Mercedes Owner Sue Automaker Over Alleged Sudden Acceleration
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