There are retailers and then there are retailers. Go2Games in Croydon is the latter. Surrounded by a diminishing high street and huge pressures on independent businesses, the south London video games vendors are trying to do things differently. That might mean raising thousands for local and international charities and causes, which Go2Games seemingly do as a matter of course. More recently it also means expanding their offering to focus on empowering and educating youngsters who might otherwise miss out on opportunities later in life. It is clear that Craig, Josh, Niro, and the rest of the team behind the video games retailers want do something bigger than just make money.