aboveboard. and that is a model of some sort that could be applied to the algorithms and some of the internal business machinations that they should consider. david reminds us we don t know want to know how the sausage is made in our digital age, a fair point. when you look at this, qanon is something that many viewers have heard about in politics. but might not really know how it works. we endeavor to show video to see the kind of rhetoric. but that is in person. the vast bulk of it is online. what does your work tell us about why some of this stuff is so sticky and works so well online that you get your uncle who used to be normal comes in and really believes stuff that is bonkers, bananas. so we look into how the media manipulation campaigns like stop the steal is a great example, how they take off and why people